On Thursday, news began to surface that the University of Southern California (USC) and the University of California, Los Angeles (UCLA) were aiming to join the Big Ten conference.
Less than 24 hours later, both schools confirmed those reports when they announced their departure from the Pac-12 Conference. The move won't be effective until 2024.
On paper, the decision for USC and UCLA to join the B1G Conference seems to be an awkward one, at least geographically speaking.
The B1G has historically been known for housing midwest programs and a few select east coast teams. Now, the conference will hold member institutions from coast to coast.
But in the end, the revenue that will come from TV deals (via football and basketball) is noticeably greater in the B1G compared to the Pac-12.
And with both Texas and Oklahoma leaving behind t...