The partnership officially kicks off today, in tandem with Brooks' announcement of a new signature component of the meet: Golden Tickets, which automatically qualify 20 more of the nation's best athletes to the Brooks XC Championships presented by Fleet Feet. Golden Ticket winners will be selected by a committee based on previous results from national meets, track PRs from last season, and fall 2025 XC results, particularly at major invitationals or when challenging course records
FloTrack will bring this special program to life through immersive storytelling and behind-the-scenes athlete moments. Throughout the season, FloTrack will also produce editorial and video content celebrating athletes' journeys from regionals to nationals.
The collaboration also includes an extensive co-branded marketing effort aimed at amplifying awareness and driving athlete registration for events across FloTrack and Brooks' channels. Brooks will further support the relationship through targeted social and email promotion of FloTrack live streams and coverage content.
"Brooks and FloTrack share a commitment to elevating athletes and inspiring the next generation of runners," said Ryan Fenton, GM of FloTrack. "This partnership will give people unprecedented access to the energy, emotion, and intensity that define high school cross country and the crowning of national champions in the sport."
Brooks XC Championship Series Schedule
Regional Championships
Midwest: Kenosha, WI - November 29
South: Charlotte, NC - November 29
Northeast: Boston, MA - November 29
West: Walnut, CA - December 6
National Championships
In addition to the Brooks XC Championship series, the partnership includes year-round coverage of the top moments in high school track and field and cross country, including the Brooks PR Invitational, a single day, dynamic high school track and field event that crowns the fastest of the fastest. Both the Brooks XC Championships and Brooks PR Invitational will be streamed live on the FloTrack platform and FloTrack social media channels, providing accessibility to fans all over the world.
"We are thrilled to have FloTrack as our media partner for both Brooks XC and Brooks PR," said Garrett Heath, Head of Sports Marketing, Brooks Running. "This unified partnership enables us to amplify and elevate high school event opportunities through a single, consistent media channel, and spotlight storytelling to an engaged fan base."
FloTrack is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices, including Roku, Apple TV, and Amazon Fire TV. It will also be available on Samsung, VIZIO and LG SmartTV's later this year, making it easier than ever for fans to watch.
FloTrack subscribers get access to a massive slate of global Track & Field, including the Wanda Diamond League, Continental Tour Gold events, World Marathon Major events, and more, making the platform an essential destination for fans year-round. For more information and to subscribe, please visit https://www.flotrack.org/.
About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities in sports - delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo's portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu , track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.