Press Release: Hoka Launches NIL Trail Platform

This summer, HOKA is delving into a groundbreaking initiative aimed at revolutionizing trail running for young athletes. What sets this NIL platform apart is it's not just about signing athletes; it's about nurturing them. We're aligning prep athletes with our elite HOKA team members to provide mentorship and inviting them to take part in some of our pinnacle trail moments.

Our inaugural pairing will bring together Colorado's own rising star, Ella Hagen, and the endurance-sport legend, Heather Jackson. It's a partnership that embodies HOKA's commitment to shaping the future of trail running and inviting the next generation of fast, especially the trail-curious, to join us. 

This summer, Ella Hagen will crew Heather Jackson at the Western States 100.

In the true spirit of trail running ethos, Heather will then support Ella across the summer, including at the UTMB YCC event this fall.

Stay tuned for more updates on this initiative, and other HOKA next-gen athlete announcements coming soon!  

Ella Hagen
Summit High School in Colorado 2025 | Dual US / Austrian Citizenship

- 2024 Colorado High School Nordic Ski State Champ
- 2023 National High School Trail Champion
- 2023 Colorado HS State Champion -1600m
- 2022 Colorado HS State Cross Country Champion 

Heather Jackson

hjacksonracingTriathlonFinished Top 5x4 Hawaii Ironman World ChampsGravel Bike

3rd Gravel World Champs 20225th Gravel Unbound 2024

Ultra / Trail

1st - 2023 Javelina 100 Mile

1st - 2023 Canyons 50K

2nd - 2023 Black Canyon 100K

5th - 2022 Javelina 100 Mile

Ella to crew Heather at Western States & compete in "High Camp Challenge"

About Western States - The Western States 100-Mile Endurance Run is the world's oldest 100 mile trail race. The run starts in Olympic Valley, California, near the site of the 1960 Winter Olympics, and ends 100.2 miles later in Auburn, California. In the decades since its inception in 1974, Western States has come to represent one of the ultimate endurance tests in the world.

Ellla to race National High School Trail Champs:

Salida Colorado -

Heather AND Ella at UTMB: - Chamonix, France

Heather to support Ella as she takes part in the YCC portion of the weekend. : YCC - HOKA UTMB Mont-Blanc

---Additional Signed HOKA Summer 2024 NIL Trail Athletes :

Benji Andersen
Mountain Vista HS 2025 | Notre Dame 2029

-2023 National High School Trail Running Champion
-9th FL XC 2023-2nd 1600m Colorado State 2024
-2nd Colorado State XC 2023 
-7th 2022 U18 Mountain Running Cup
-Benji to race the National HS trail champs in Salida 

Anthony Fasthorse
Ventura High School 2024 | Oregon 2028

2nd HOKA Festival of Miles (4:06)
- 2nd Woodbridge XC (13:48) 3Mile
- 2nd 800m CIF -Southern Section  (1:54)
- Anthony to compete in Mt Baldy 5k
- Anthony to compete at High School Trail Champs in Salida