The UA Sprint Became The Core Experience Of NBA LIVE Mobile
06/12/2019 4:20:36 AM
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On May 1st, the UA sprint became the core experience of [url=https://www.mmoball.com/server/game13.html]NBA LIVE Mobile[/url] – bringing a campaign that highlights Stephen Curry's superior basketball skills and a training field bonus from the UA sprint. From the in-game challenge of the player's battle to the attribute bonus gained as a reward, the experience is designed to faithfully reproduce the reinforcements that the UA sprint series provides for consumers. “When we heard that the Under Armour sprint series equipment contributed to the performance of our NBA players, we realized that it was a perfect cooperation to showcase the sprint series in the game. We are very honored to show [url=https://www.mmoball.com/server/gold27.html]the UA sprint[/url] series equipment and play for the players. Offering the opportunity to get the UA sprint series Stephen Curry in the game, he is currently the strongest player in the game." - Vishal Aasdhir, Director of Product Management, Electronic Arts Inc. From June 1st, the sprint series of featured players will change from Stephen Curry to Joel Embiid – the cover star of [url=https://www.mmoball.com/server/gold28.html]NBA LIVE Mobile[/url] and the rising star of UA. "Designating Joel Embiid as our second month's featured player is a great opportunity to step into the basketball world, which allows our two brands to work together to create a gaming experience. Show Under by characterization of the sprint series Armour's best basketball up-and-coming, we have been able to create a very unique blend." - Alex Nunez, Global Brand Partnership, Electronic Arts Inc. For Under Armour, in-game display is a familiar area that combines product integration with the sponsorship of various sports game IPs. However, the combination of the sprint series and NBA LIVE Mobile has opened up a new dimension for brand participation, and players will improve their performance when wearing Under Armour in the game. The UA sprint series in the [url=https://www.mmoball.com/server/game13.html]NBA LIVE Mobile[/url] series will continue until June 30th.
On May 1st, the UA sprint became the core experience of NBA LIVE Mobile -- bringing a campaign that highlights Stephen Curry's superior basketball skills and a training field bonus from the UA sprint. From the in-game challenge of the player's battle to the attribute bonus gained as a reward, the experience is designed to faithfully reproduce the reinforcements that the UA sprint series provides for consumers.

"When we heard that the Under Armour sprint series equipment contributed to the performance of our NBA players, we realized that it was a perfect cooperation to showcase the sprint series in the game. We are very honored to show the UA sprint series equipment and play for the players. Offering the opportunity to get the UA sprint series Stephen Curry in the game, he is currently the strongest player in the game." - Vishal Aasdhir, Director of Product Management, Electronic Arts Inc.

From June 1st, the sprint series of featured players will change from Stephen Curry to Joel Embiid -- the cover star of NBA LIVE Mobile and the rising star of UA.

"Designating Joel Embiid as our second month's featured player is a great opportunity to step into the basketball world, which allows our two brands to work together to create a gaming experience. Show Under by characterization of the sprint series Armour's best basketball up-and-coming, we have been able to create a very unique blend." - Alex Nunez, Global Brand Partnership, Electronic Arts Inc.

For Under Armour, in-game display is a familiar area that combines product integration with the sponsorship of various sports game IPs. However, the combination of the sprint series and NBA LIVE Mobile has opened up a new dimension for brand participation, and players will improve their performance when wearing Under Armour in the game.

The UA sprint series in the NBA LIVE Mobile series will continue until June 30th.

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