Partnership will renew with the Philadelphia Metropolitan Collegiate Invitational presented by Toyota on April 24, 2021, consisting of local collegiate participants live streamed on FloSports' award-winning digital platform and app
- - -
PHILADELPHIA, Pennsylvania (April 6, 2021) - The Penn Relays has announced a new five-year partnership with FloSports, a leading sports streaming and original content network, to be the new digital broadcast home of the Penn Relays. An award-winning digital platform featuring over 25 vertical sports categories, FloSports will now globally stream more than 350 Penn Relays events over 32 hours during the traditional three-day event, which takes place annually during the last weekend in April at historic Franklin Field. The new partnership will extend coverage of the Penn Relays beyond April and the two parties will collaborate to develop additional content throughout the year. All Penn Relays programming and content will be distributed on FloSports' industry-leading Track & Field dedicated platform FloTrack.
"The Penn Relays is ecstatic to partner with FloSports to highlight our local, regional, national, and international competition," said Dr. M. Grace Calhoun, the T. Gibbs Kane, Jr. W'69 Director of Athletics and Recreation at the University of Pennsylvania. "Although this year's event in its traditional format has once again been impacted by the pandemic, we're excited to work with a partner that can help celebrate our history and deliver the future stories of training, competition, and resiliency through the eyes of our thousands of competitors. This will be much more than just a distribution partnership."
"FloSports and the Penn Relays have a rich history together and we're proud to partner with this incredible organization once again," said Ryan Fenton, a Director of Rights Acquisition at FloSports. "We look forward to streaming this legendary competition for the next several years and collaborating with the team at Penn to showcase the thousands of inspiring athletes competing, create lasting historic moments for the fans and produce compelling content that brings greater attention to this sport."
The 2021 Penn Relays was canceled in its traditional format earlier in March due to the ongoing coronavirus pandemic and local restrictions on travel, visitors and large gatherings. Instead, the Penn Relays will host a local collegiate-only track and field meet on Saturday, April 24 that is consistent with the Ivy League Council of Presidents' parameters regarding spring sport competition.
To watch any of the 2021 track and field meets hosted by the Penn Relays live, and for more track & field content, visit FloTrack.
This partnership was secured by JMI Sports, the exclusive multimedia rights partner of Penn Athletics and The Penn Relays.
About The Penn Relays
The Penn Relays is part of the Division of Recreation and Intercollegiate Athletics at the University of Pennsylvania which is a broad-based division comprising 33 intercollegiate teams, 35 club sport teams, and expansive intramural sport and campus recreation programs, all taking place within 22 athletics and recreational facilities. The facilities are contained within a contiguous 24-acre footprint at the eastern end of campus, commonly thought to be one of the best athletics infrastructures among urban campuses, with assets such as Franklin Field, the Palestra, and Penn Park. The Penn Relays, the oldest and largest relay competition held in the US, typically attracts more than 15,000 competitors and 110,000 spectators each spring during the last Thursday, Friday, and Saturday in April.
Founded in 2006, FloSports is a venture-backed subscription video stream service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
About JMI Sports
JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights, working hand-in-hand with each partner in the pursuit of their success. The company serves to maximize each clients' economic potential through customized marketing and branding initiatives. JMI Sports manages an impressive list of signature partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference and the Patriot League. Additionally, JMI Sports holds Total Campus Marketing rights in partnership with the University of Kentucky and Clemson University. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.